Garry Owen Cardinal started Garry Owen Online in 2007. And has been involved with website design and development since 2000. However, he has been an entrepreneur for much longer.
The Entrepreneurial Spirit
In 1981, Garry and a partner opened a “quick print and copy” shop in a prime location on K Street in Washington, DC. It was a bold move, but one that paid off.
They quickly expanded to a second location and added nine employees. Along with the expansion, they purchased a Mergenthaler typesetter (this was before computers were widely available) and where Garry learned the beginning of how to code copy.
Garry began designing websites as he learned more about how to code using HTML, the standard back in the beginning.
Today, websites are built using templates for a fraction of what they used to cost. The use of templates make having a website affordable for everyone. For the cost of a domain name and some hosting, anyone can have a website done for less that $100. However, there is more that needs to be done than just buying a website.
Search Engine Optimization
In 2005, Garry took a course in search engine optimization. He found that although anyone can build their own website, they needed help in getting it to show up in the search results on Google and Yahoo.
Early on, if one knew about “keywords” it would be easy to get ranked on the search engines. But today, it’s more about the content and how people are engaged that determines ranking.>
Social Media Marketing
Companies are finding out that engagement on their websites start with their “social profiles”. Today, there is more selling of product and services through the different social media platforms than directly off of websites
Today, for a company to survive and be a success, they need to have a complete marketing strategy. This includes:
- a professional designed website
- content that is relevant to the subject of the website
- a social media profile
How We Can Help
If you’d like to get more customers and make more money from your website and social media platforms – send me a request for a complete evaluation of your online presence. Email me at firstname.lastname@example.org.