Build a tribe of loyal customers
Information about your products and services is being shared today via social media. The question is, Do you want to be a part of that conversation?
Today over 60% of U.S. companies engage in social media, in one form or another and that number is rapidly growing. There are a lot of reasons for this, but the main ones are:
- To boost the amount of qualified leads
- Promote your brand positively
- Grow leads and sales with measurable ROI
- Build a loyal tribe of followers for your company
However, creating social media accounts is only the beginning. What matters is what you do with them, and that’s where Garry Owen Online’s social media optimization (SMO) services can help.
Integrating Social Media Into Your Company
Social media optimization starts with incorporating social media into your overall marketing strategy. It’s all about integration. We will develop a customized social media strategy to meet your company’s needs, and make sure it’s fully integrated with your Local Search campaigns. We’ll expand your reach through blogs, social networks, online communities, forums and multi-media. Thus allowing you to focus on running your business while allowing us to do what we do best.
Strategic Approach
It would be a mistake to separate social media from your other marketing efforts. Yet many companies don’t really think about why they need a social media strategy they just add it on because they think they ought to.
At Garry Owen Online, we begin by interviewing you to determine what your overall goals are for being on the social networks and assessing your overall marketing strategies. We then develop a long-term plan that includes messaging, content, communities and audiences. This way you understand the potential for your social media engagement and how it can bring you results.
Optimized Blog Development and Design
The hub for all successful social media efforts begins with your blog. Not only is it a great way for your company to reach out to your community, but every blog post becomes a link between you and your next customer. It gives them an opportunity to interact with your company, offer feedback, and learn more about your company’s message and culture. Our content creation experts will develop and design a blog to fit your company image and culture, optimizing it for search engines and social media sites to gain maximum traffic and viral potential.
Robust Traffic Generation Through Social Media Sites
Social Bookmarking sites and Social Networks such as Stumble, Digg, and Facebook prove to be invaluable tools for branding as well as sales. Garry Owen Online, LLC will develop a strategy to produce high-quality, engaging content that social media users value. It will drive traffic to your web properties and build a tribe of loyal fans and followers by portraying your company as the expert in your industry.
Optimized Twitter Campaigns
If you doubted the connection between search and social media, then consider the deal that Twitter and Facebook signed with Google. Your latest Twitter results now show up on Google, making an even bigger case for Twitter to be an essential tool for you to engage your audience and build a conversation with the people that matter.
We will not only create your company’s Twitter profile and design the background, but we will teach you how to use Twitter internally for a dynamic company culture and to target prospects. Alternatively, we can also do all of your tweeting and tribe building for you.
Brand Monitoring
Following social media can be overwhelming. We monitor any mentions of your company on blogs, Twitter, forums, and other social networks to report back to you anything that may need you immediate attention. This allows for rapid, real-time responses to protect your brand and leverage opportunities to drive more sales in a timely manner.
Since the online conversation is already happening, we help you engage with your prospects and customers, respond when you need to and talk to your audience so you can build a tribe of loyal fans.
Competitive Analysis
We want to make sure that you stay ahead of your competition. And at Garry Owen Online we regularly measure your company’s overall online presence compared to your top competitors’ through what we call, Internet Influence Engines. We work to increase your initial “internet influence” throughout your social media engagements.
Measurement and Feedback
No campaign is complete without analytics and metrics to measure the results. Here are some of the benchmarks and metrics that we measure:
- Number of leads and sales your blog produces
- Number of evangelists and fans you have on Twitter and Facebook
- Who your evangelists and fans are and how to engage them
- How much traffic bloggers and Twitter users have produced
- At what rate your Social Media Marketing tools convert to sales – what’s the ROI?
By analyzing these metrics, our Social Media Marketing services can systematically adjust and revise the campaigns to maximize your ROI.
If you’re ready to join the conversation and would like some help – call 301-850-4850 or contact us, we’ll be glad to discuss any details you might like to go over.
