Getting Top Search Rankings in Today’s Market
Search engine optimization also called SEO, is the process of utilizing different techniques in order to gain higher rankings on the search engine’s organic (unpaid) listings. Over the years, search engines such as Google have changed the way they determine how sites get ranked. These changes are sometimes very drastic and is why companies, especially small companies, need the help of professionals.
In the early days of search, it was so easy to get ranked on the first page of Google. One just needed to stuff their page with all the kinds of keywords whether they made sense or not. And it really didn’t matter about the quality of their content.
Quality Content Now Tops Search Rankings
Over the years, search engines such as Google have moved away from the emphasis on keywords and now score your site on the quality of the content. Don’t get me wrong, keywords and keyword phrases are still important, but you must fit them in with the content on your page so that when read, it actually makes sense. For instance, if you have a page on your website talking about dog training, everything on that page should talk about how to train a dog and not about cats or anything else.
At Garry Owen Online, one of the first things we do is evaluate our client’s website by reading every page and determine what the proper keywords and keyword phrases should be emphasized and placing them in the proper position for obtaining the highest quality score by Google. We make recommendations on whether a page needs to be separated into multiple pages for easier rankings. We add internal and external links to the page’s content in order to enhance a pages chance of top search rankings.
If you would like Garry Owen Online to evaluate your website, email us using the form below and we’ll get back to you with a very reasonable quote.
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